The Boston Cannabis Co. is a lifestyle and apparel company focused on the education, advocacy, and progression of cannabis culture in Massachusetts.
Along with building a comprehensive brand and marketing strategy, the startup attended all major cannabis conferences in New England and relied heavily on social media and gorilla marketing to gain followers and build reputation.
As creative director, I was responsible for the identity system and brand strategy along with website development, marketing collateral, and sales and email campaigns.
Photography done by Jeff Lazzara.
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