Jellyfish is a B2B SaaS company that enables engineering leaders and managers to measure, improve and communicate the investment and effectiveness of their team’s efforts.
As a startup, Jellyfish was evolving their market presence and in turn, needed a new brand identity and website refresh.
As the lead visual designer, I helped lead the research and development of a revitalized identity system. This project included a comprehensive brand refresh, introducing new colors, iconography, visual elements, and styles. I also crafted new designs and templates for the email system and created illustrations for the content team to use in blogs and long-form content.
Additionally, I played a significant role in the art direction and UI/UX design for the website overhaul. This involved designing new layouts and experiences, defining the component library, and creating fresh product illustrations across the site.
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